Video Production
Short-form reels, long-form videos, music videos, brand films, and OVC/TVC production. Built for platforms and for people.
Founder & CEO · PubliKrea
Rabby Raz
Content strategist, video producer, and digital marketer based in Paris — building systems that help creators and brands grow through content that actually performs.
Rabby Raz
Founder & CEO, PubliKrea
Paris, France
Built by a creator who understands what actually performs.
Mohammed Shafwat Hossain · Digital marketer · Video producer · Content strategist
I'm Mohammed Shafwat Hossain, also known as Rabby Raz. I created PubliKrea from one simple belief: content should not just look good — it should make people stop, stay, and remember.
My work sits at the intersection of storytelling, visual identity, and performance. I help creators, artists, and brands turn raw ideas into content that feels sharp, native to the platform, and built for attention. Not content for the sake of content — content with a purpose, a hook, and a reason to be watched.
Before building PubliKrea, I spent years inside the content industry — editing videos, developing social strategies, producing music videos, working on brand campaigns, and studying what makes audiences stop scrolling. I've worked across different niches, different platforms, and different formats. That breadth is what shaped my approach.
Whether it starts as a podcast, a music project, a campaign brief, or a brand story — my process stays the same: understand the audience, find the angle, build the system. Shape the raw material into content that connects with people and performs in the real world.
That's what led me to build PubliKrea — not as a generic agency, but as a content-first creative partner for brands and talents who want more than just posts. They want clarity, momentum, and real impact that compounds over time.
I'm based in Paris and work with clients across France and internationally.
"I don't just create content. I build systems that help brands grow — and I've spent years learning exactly what makes those systems work."
Areas of expertise
The four pillars that every PubliKrea project is built on.
Social Media Strategy
Platform-specific content planning, hook writing, audience growth frameworks, and engagement optimization for Reels, TikTok, and Shorts.
Podcast Repurposing
Turning long-form audio and video into a full content ecosystem — clips, quotes, carousels, short videos, and distribution-ready assets.
Brand & Creative Direction
Visual identity for digital platforms, campaign concepts, creative briefing, and storytelling that makes brands recognizable and memorable.
The way I think
Content is an asset, not a cost
Most brands treat content as a checkbox — something they need to post. I treat it as the most scalable asset a brand can build. Done right, one piece of content becomes ten. One shoot becomes a month of visibility. One strategy becomes a system that works while you sleep.
What I believe in
Clarity beats volume, always
You don't need to post every day. You need to post things worth watching. One clear, well-crafted piece of content outperforms ten forgettable ones. That's the principle behind everything I build at PubliKrea — focused, intentional content that earns attention.
Paris
Based in
3+
Years in content
FR + INT'L
Client reach
4
Content specialisms
Ready to build content that performs?
Tell us about your brand, your goals, and your budget. We'll come back with a clear plan and a realistic proposal.